Emphasizes the necessity of a continuous cultural change towards cybersecurity in industrial operations for end users, service providers, and manufacturers. It highlights the importance of implementing cybersecurity management programs, conducting risk assessments, mitigating risks, and maintaining long-term security measures across the entire supply chain.

Discusses the significant differences between IT and OT security. It highlights key distinctions such as availability, technology lifespan, and the primary focus of preventing cyber incidents in IT and preventing consequences in OT environments. The crucial dissimilarity lies in managing risks: IT focuses on preventing incidents, while OT prioritizes preventing consequences.

Max shares his experiences working in the industrial automation field, collaborating with the International Society of Automation (ISA), and transitioning into cybersecurity. He highlights the importance of ISA standards in industrial automation and cybersecurity, emphasizing his active involvement in ISA activities and training programs.