Emphasizes the importance of investing in cybersecurity training programs, particularly the official ISA certificate training and the WisePlant cybersecurity program. It highlights the need for understanding and implementing cybersecurity requirements correctly, tailored to individual roles. The training aims to ensure project success by aligning all participants towards a common goal in the cybersecurity field.

Discusses the challenges of managing industrial cybersecurity effectively, emphasizing the importance of doing the right things correctly. It highlights why companies struggle with implementing standards and how viewing cybersecurity as an investment, rather than an expense, is crucial for the long-term security and success of businesses.

Outlines common mistakes in industrial cybersecurity, including skipping risk assessments, copying IT security policies without adaptation, and relying solely on employee training. Practical advice is given on how to prevent these errors and improve cybersecurity practices.

Emphasizes the necessity of a continuous cultural change towards cybersecurity in industrial operations for end users, service providers, and manufacturers. It highlights the importance of implementing cybersecurity management programs, conducting risk assessments, mitigating risks, and maintaining long-term security measures across the entire supply chain.

Discusses the significant differences between IT and OT security. It highlights key distinctions such as availability, technology lifespan, and the primary focus of preventing cyber incidents in IT and preventing consequences in OT environments. The crucial dissimilarity lies in managing risks: IT focuses on preventing incidents, while OT prioritizes preventing consequences.

Max shares his experiences working in the industrial automation field, collaborating with the International Society of Automation (ISA), and transitioning into cybersecurity. He highlights the importance of ISA standards in industrial automation and cybersecurity, emphasizing his active involvement in ISA activities and training programs.